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What’s the Opposite of Schadenfreude?
I moved away from San Francisco about a year before the Loma Prieta earthquake. Granted, we had the occasional jolt at our new home in Los Angeles, but nothing sufficiently destructive or alarming to...
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It’s Not Just the Economy, Stupid: Why the recession isn’t the only thing...
There are those who say the trend toward “mindful consumption”—people thinking more carefully about what and why they buy—will sputter out just as soon as the economy fully rebounds. They’re wrong,...
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The New Thrift
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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Humanizing Retail Brands
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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The Most Interesting Brand in the World
The following is a post from EditorialEmergency.com, spotlighting how brands can connect with the New Consumer by understanding and speaking to the four paradigms—in this case tapping into the move...
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The Start of Something New?
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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Rethinking the Role of the Corporation
The following is adapted from Good for Business: The Rise of the Conscious Corporation (Palgrave Macmillan), written by Andrew Benett, Cavas Gobhai, Ann O’Reilly, and Greg Welch and drawing on...
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10 Trends in Mindful Consumption
The era of mindless consumption is over. Consumers now want a simple, sustainable, and self-sufficient life. Conspicuous consumption. Shop till you drop. All-you-can-eat buffets and supersized meals....
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Here’s to You, Bud and Johnnie B.
Fifty-five percent of Prosumer respondents to Euro RSCG’s Future of the Corporate Brand study said they prefer to do business with companies and brands that have a distinct personality. More than nine...
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New Evidence That CSR Drives Profitable Growth
In Good for Business: The Rise of the Conscious Corporation, we wrote: Devising a new blueprint for the successful corporation of the future is not just about corporate responsibility or paying...
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